How Ford overhauled its media center to better serve creators and influencers

Ford rolled out its “From the Road” channel at the end of January after noticing an influx of creators and Ford employees browsing its old media center. — Ford rolled out its “Ford From the Road” channel at the end of January after noticing an influx of creators and Ford employees browsing its old media center. (FORD)

By:

Gillian Follett, Ad Age

February 22, 2025 11:00 AM

Ford has replaced its traditional media center with a new channel aimed at consumers who increasingly turn to creators over mainstream media for brand news and information.

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