Ford CEO Jim Farley’s decree: ‘No boring products’

Ford on Jan. 9 teased an upcoming Mustang RTR, an Ecoboost-powered pony car modified by a company owned by racer Vaughn Gittin, Jr. — Ford on Jan. 9 teased an upcoming Mustang RTR, an EcoBoost-powered pony car modified by a company owned by racer Vaughn Gittin Jr. (MICHAEL MARTINEZ/AUTOMOTIVE NEWS)

Michael Martinez

January 16, 2025 05:00 PM

Ford Motor Co. CEO Jim Farley prefers to define his company’s product development strategy by first explaining what it isn’t.

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