Ford hires former Lululemon, Twitch exec Mike Aragon to lead integrated services group

Mike Aragon, Ford's president of integrated services — Mike Aragon, Ford's new president of integrated services, starts at the company on March 17. (FORD MOTOR CO.)

March 14, 2025 01:38 PM

Ford Motor Co. has hired Mike Aragon, a former Lululemon executive in charge of its digital fitness efforts, to become president of integrated services as it seeks more revenue from subscriptions and other software-enabled features.

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