Executives

Reuss and Reuss on EV1 and its Impact

Mark Reuss takes a spin in the first EV1, which GM restored, in 2018. As president of GM, his father, Lloyd Reuss, inset, helped put in place the engineering team that created the Impact concept, which became the EV1. (STEVE FECHT FOR GENERAL MOTORS)
April 17, 2021 04:00 AM

As president of General Motors from 1990 to 1992, Lloyd Reuss was an early champion of the Impact, the concept car that became the EV1. Among other things, Reuss, now 84, helped put in place the engineering team that created the Impact.

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