CategoryExecutives

How Tavares turned around PSA and Opel

The Tavares formula? Improved pricing, strong branding and an efficient allocation of capital. (REUTERS)
Author
PS
By:
Peter Sigal
August 05, 2019 04:00 AM

Featured Stories

Column: Keeping it together in the face of many challenges
ImageColumn: Keeping it together in the face of many challenges
Calif. dealers threaten legal action to block Scout Motors’ direct to consumer sales
ImageCalif. dealers threaten legal action to block Scout Motors’ direct to consumer sales
Carlos Ghosn plugs Nissan Armada, blasts Nissan management for ‘surrendering’ to ‘archrival’ Honda
ImageCarlos Ghosn plugs Nissan Armada, blasts Nissan management for ‘surrendering’ to ‘archrival’ Honda
Honda, Nissan plan to merge with Honda in driver’s seat by summer 2026
ImageHonda, Nissan plan to merge with Honda in driver’s seat by summer 2026