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Executives

How Ford plans to woo top tech talent

The Ford+ initiative involves elements such as "always on" interactions with customers and relying on third parties for some items so as to free up internal resources. (Ford)
(Ford)
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By:
Michael Martinez
March 02, 2022 05:24 PM

DETROIT — Splitting Ford Motor Co. into separate business units dedicated to internal combustion and electric vehicles will help stave off competition on multiple fronts, CEO Jim Farley says. That includes the intensifying battle for talent with rival automakers as well as Silicon Valley tech companies.

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