Executives

How family ties helped to forge Fiat Chrysler-PSA merger plan

Fiat Chrysler PSA merger
(Regis Duvignau/REUTERS)
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By:
Bloomberg
November 02, 2019 10:08 AM

Late in May, John Elkann was back in Paris. The city had become a frequent destination for the scion of the Italian Fiat clan as he worked to get a combination with Renault over the line. But days before announcing the deal, Elkann walked into the apartment in the affluent 16th district of an unusual dinner companion: Robert Peugeot, a descendant of the namesake carmaker and Renault arch rival.

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