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Executives

GM appoints marketing veteran to lead Maven

Maven
Sigal Cordeiro joined GM in 2000 as a Chevrolet brand analyst in Detroit, followed by roles in product and brand research and global product marketing. (GM)
MW
By:
Michael Wayland
February 20, 2019 10:09 PM

DETROIT — General Motors has appointed Sigal Cordeiro, a company veteran of 19 years, to lead its Maven mobility brand.

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