Ford's new North America chief targets 10% margins

Lisa Drake — Lisa Drake (AUTOMOTIVE NEWS FILE PHOTO)

Michael Martinez

April 20, 2020 04:00 AM

DETROIT — Lisa Drake guided the launch of Ford Motor Co.'s most profitable vehicle, the F-150 pickup, when the Dearborn Truck Plant opened in 2004.

Featured Stories

Trump floats exceptions for auto parts facing 25% U.S. tariffs

Trump floats exceptions for auto parts facing 25% U.S. tariffs

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

Who are the auto winners from Trump’s tariffs? It’s not that simple

Who are the auto winners from Trump’s tariffs? It’s not that simple

Tariffs could push up new-vehicle prices, testing limits of affordability

Tariffs could push up new-vehicle prices, testing limits of affordability

Latest News

Stellantis investors protest $26 million payout for ex-CEO Carlos Tavares

Stellantis faces class action in Italy over faulty Takata airbags

Daily 5 report for April 14: Is anyone benefiting from tariffs?

Mini charts course to mainstream market with bigger, practical Countryman

Staying current is easy with newsletters delivered straight to your inbox.

See More in Executives

Roy Sjoberg, father of the Dodge Viper, remembered as charismatic leader

GM CEO Mary Barra, Hyundai Executive Chair Euisun Chung to keynote Automotive News Congress Sept. 11

From the Newsroom: Inside Hyundai’s U.S. EV factory as tariffs shake up the auto industry

Nikola founder Trevor Milton pardoned by Trump after fraud conviction

Staying current is easy with newsletters delivered straight to your inbox.