Ford's Jim Farley says he regrets not tackling quality problems sooner as CEO

Thousands of Broncos sat in lots near Ford’s Michigan Assembly Plant awaiting new hardtop roofs in the summer of 2021. (DWIGHT CENDROWSKI)

February 15, 2024 08:42 PM

Ford Motor Co. CEO Jim Farley on Thursday admitted the automaker would be "much stronger" today had he more quickly focused on fixing the company's longstanding quality issues and other operational inefficiencies when he assumed the top job in 2020.

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