Executives

Farley takes the reins as Ford aims to evolve with the industry

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Jim Farley may be bolder in playing up Ford’s strengths in a changing industry as the automaker is on the verge of electrifying vehicles such as the F-150. (AUTOMOTIVE NEWS ILLUSTRATION)
September 28, 2020 04:00 AM

DETROIT — Ford Motor Co. isn't subtle in a new ad calling out Chevrolet, Jeep and Toyota for not going along with California's efforts to cut vehicle emissions. Subtlety isn't the style of Jim Farley, who moves into the CEO office atop Ford's headquarters this week.

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