Farley: Ford moving with urgency of 2009

The automaker has the chance to improve its launch record this year with introductions including the Mustang Mach-E electric crossover. (BLOOMBERG)

March 02, 2020 05:00 AM

DETROIT — Jim Farley says the sense of urgency to fix Ford Motor Co.'s sputtering business operations is similar to what the automaker went through during the financial crisis a decade ago.

Featured Stories

Mercedes-Benz to absorb tariffs on 2025 models — for now

How auto tariffs impact USMCA-compliant vehicles and parts

Live updates on tariffs: Stellantis offers to help suppliers; Mercedes to absorb tariffs on 2025 models; Sorting out which parts face tariffs

GM CEO Mary Barra, Hyundai Executive Chair Euisun Chung to keynote Automotive News Congress Sept. 11

Latest News

Mercedes-Benz to absorb tariffs on 2025 models — for now

GM debuts Chevrolet Corvette hypercar concept, says more concepts to come

Lithia CEO to its service department leaders: Change ‘mindset’ in next 90 days or else

2025 Cadillac Optiq: A luxury pod targets first-time luxury EV buyers

Staying current is easy with newsletters delivered straight to your inbox.

See More in Executives

GM CEO Mary Barra, Hyundai Executive Chair Euisun Chung to keynote Automotive News Congress Sept. 11

From the Newsroom: Inside Hyundai’s U.S. EV factory as tariffs shake up the auto industry

Nikola founder Trevor Milton pardoned by Trump after fraud conviction

Nissan’s next CEO Ivan Espinosa opens up on what makes him tick

Staying current is easy with newsletters delivered straight to your inbox.