BMW elevates former motorcycle exec to steer Mini in Americas

Michael Peyton, vice president of BMW Motorrad of the Americas, will become vice president of Mini of the Americas, effective July 1, BMW Group said Friday. (REUTERS)

Urvaksh Karkaria

May 03, 2019 09:46 PM

With U.S. sales of its Mini brand in free fall, BMW has turned to a former Ford executive and 30-year industry veteran to help reverse course.

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