Audi's new CEO sees crisis giving struggling automaker an opening

Audi Duesmann.jpg — "We take the crisis as an opportunity and even an invitation to try new things," Audi's Duesmann said, in his first public comments as CEO since taking over in April. (Audi)

By:

CHRISTOPH RAUWALD

By:

Bloomberg

July 08, 2020 09:32 AM

FRANKFURT -- Audi's new CEO, Markus Duesmann, plans to seize the deepest industry slump in decades to make the automaker nimbler and restore its technological edge after five years of management turmoil.

Featured Stories

Vehicles, certain auto parts are exempt from reciprocal tariffs, White House says

VW plans import fee on window sticker as tariffs loom, halts vehicle shipments via rail from Mexico to U.S., memo says

Elon Musk will stay until he completes DOGE mission, White House says, dismissing earlier report

Amazon’s used-vehicle interest could threaten listings companies

Latest News

Korean luxury brand finds European inspiration

Hyundai 2nd-gen Nexo hydrogen fuel cell crossover gets big boost in power, range, styling

Hyundai Ioniq 6 EV gets even sleeker with refresh; sporty N Line added

Live updates on tariffs: Autos not part of reciprocal duties

Staying current is easy with newsletters delivered straight to your inbox.

See More in Executives

From the Newsroom: Inside Hyundai’s U.S. EV factory as tariffs shake up the auto industry

Nikola founder Trevor Milton pardoned by Trump after fraud conviction

Nissan’s next CEO Ivan Espinosa opens up on what makes him tick

Meet executives from Linamar, Hyundai, Stellantis, GM and more at the Automotive News Leading Women Conference

Staying current is easy with newsletters delivered straight to your inbox.