Ford to boost production of its most affordable models

Ford Maverick — Ford is planning to begin an advertising campaign for the Maverick, shown, and Bronco Sport, showcasing two vehicles that start under $30,000. A recall has delayed the launch, but the ad was shown to dealers at the make meeting. (MICHAEL MARTINEZ/AUTOMOTIVE NEWS)

January 25, 2025 12:35 AM

Ford Motor Co. executives told dealers that the automaker will increase production of entry-level trims and relaunch base models of some nameplates in response to demand for more affordable vehicles.

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