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Buick-GMC to join GM’s Digital Retail Platform this summer

Buick's Wildcat electric vehicle concept, a silver car shown at the Detroit Auto Show.
General Motors' Digital Retail Platform originated in 2021 as a way to help sell electric vehicles, but it later broadened to serve all brands and propulsion types. The Buick Wildcat EV concept is shown. (LINDSAY VANHULLE/AUTOMOTIVE NEWS)
LV
By:
Lindsay VanHulle
January 25, 2025 07:33 PM

Buick and GMC will be added to General Motors’ online sales platform this summer, the last two of the automaker’s four brands to join the program.

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