Sony Honda Mobility Afeela 1 EV innovative blueprint still in development, but challenges lie ahead

January 10, 2025 05:58 PM

Sony Honda Mobility showed off a near-production version of the electric midsize sedan at the CES 2025 expo in Las Vegas. (CARLY SCHAFFNER/AUTOMOTIVE NEWS)

LAS VEGAS — Sony Honda Mobility is targeting a niche market currently occupied by recognized electric vehicle startups with its ultra-high-tech Afeela 1 that has a $90,000 starting price and direct-to-consumer sales distribution model.

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