Editorials

Editorial: Industry must address issue of affordability

Vehicle affordability
Vehicle affordability challenges are persisting. (AUTOMOTIVE NEWS FILE PHOTO)
April 16, 2023 04:00 AM

Automakers and dealers have an affordability problem that continues to get worse, at least some of which is of their own making. And if they don’t deal with the issue soon, it threatens to place new vehicles permanently out of reach for an uncomfortably large percentage of consumers.

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