Editorial: Lease offers deserve more marketing juice

A year and a half of tight dealership inventories and strong consumer demand have let automakers dramatically curtail what they spend marketing their products, allowing those dollars to instead pad their bottom lines and soothe any financial damage from rising costs. But while the industry doesn't need a lot of glitzy television ad campaigns or cash-on-the-hood incentives to move vehicles it already has trouble producing, one portion of the traditional automaker marketing spend deserves a boost in resources right now: lease subvention.