Detroit Auto Show

Bold colors at the auto show reflect what the customer wants

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Two vehicles on display just inside the show’s entrance, alerting visitors that things are changing: the Rivian R1T electric pickup, above, and the Lucid Grand Touring Air, below. (LINDSAY CHAPPELL)
September 16, 2023 04:00 AM

When they ask you in 10 years, "What was the look and feel of new cars back in 2023?" don't be a downer. Don't tell them that the Detroit auto show was so lacking in inspiration that most automakers couldn't muster the enthusiasm to participate in the biggest show in America.

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