For 50 years, Toyota's SoCal design house has taken artisan approach

Toyota’s Calty Research Design developed scores of concept and production vehicles for Toyota and Lexus.

October 05, 2023 03:00 PM

NEWPORT BEACH, Calif. — Fifty years ago this week, Japanese small car maker Toyota opened a fledgling design office in Southern California to help their products better meet American tastes.

Featured Stories

Mazda wins most awards on 2025 IIHS safety ranking

Dealership buy-sell database updates: Details on 11 new transactions in 8 states

Ford stockpiling parts, tells suppliers to keep shipping amid tariffs

From the Newsroom: Nissan’s leadership shake-up

Latest News

Read the Automotive News Digital Edition for March 17

Mazda wins most awards on 2025 IIHS safety ranking

FTC loses one means of saving CARS Rule after U.S. appeals court rehearing deadline passes

Daily 5 report for March 14: For European automakers, the only certainty is tariff uncertainty

Staying current is easy with newsletters delivered straight to your inbox.

See More in Cars & Concepts

2025 Audi S3: Sensibility and style

2025 Mitsubishi Outlander: A comfortable conveyance, a surprisingly plush interior and remarkably good handling

2025 Hyundai Ioniq 5 XRT: Ready for some rocks and dirt

2025 Lexus LX 700h: A green new high for on-, off-road luxury

Staying current is easy with newsletters delivered straight to your inbox.