Retail

Survey: Moms want kid-friendly dealership

The playroom at Kenosha Subaru in Wisconsin is just what mom is looking for: a place for the kids to go so she can shop in peace. (Cars.com)
May 13, 2019 04:00 AM

Kids make terrible customers for dealerships: They rarely qualify for financing, tend to get extra cranky in the heat of a negotiation and have trouble reaching the pedals in most vehicles anyway. But many consumers say they look for dealerships that cater to children — with playrooms, movies or other amenities — when deciding where to shop.

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