Retail

Small pickup the missing piece in Mitsubishi's lineup

AUTOMOTIVE NEWS: Are Mitsubishi dealers clamoring for a pickup? JOE BIZZARRO: Doug Baum has Lewisville Mitsubishi [in Lewisville, Texas,] and the potential that he sees with this truck in his area is huge. So he brings that to the board all the time. When I’m out at meetings, people do talk about it, but not everyone. It’s a missed component to our success, I believe.
January 26, 2019 07:00 PM

Mitsubishi Motors North America is growing in the U.S. and just tallied its second consecutive year of 100,000-plus light-vehicle sales and best sales results since 2007. 2018 sales were 118,074, up 14 percent.

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