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One-price model removes tension and strengthens relationships and recruiting

Bergstrom Automotive values hard work and being upfront. Here, Bergstrom Acura staff members celebrate their store’s Precision Team Award.
LI
By:
Laurence Iliff
December 07, 2020 05:00 AM

The spirit of the Saturn brand, which tried to reinvent the dealership experience in the 1990s, lives on at Bergstrom Acura in Appleton, Wis.

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