Mercedes-Benz retail leans into digital

Euromotors Auto Group adopted the MB EVolution design plan at Mercedes-Benz of San Francisco, with clear lines of sight between all departments to build customer trust.

April 23, 2023 04:00 AM

Automakers can read the writing on the wall: Americans now enjoy shopping for new cars on their cellphones or laptops at home in front of the TV. The industry's question is not how to stop all that — it's how to embrace it.

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