Retail

Mitsubishi offers dealers choice of new digital tools

The Mi Digital Solutions program aims to make advertising more affordable and manageable.
March 09, 2020 04:00 AM

Mitsubishi Motors isn't like other mainstream automakers in the U.S. — it's smaller. With sales of just over 121,000 vehicles last year across about 350 stores, resources are tighter at headquarters and on dealership lots compared with bigger rivals such as Toyota.

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