Mercedes dealers count on fresh product, used sales

AUTOMOTIVE NEWS: What do dealers think of the subscription pilot? GREG BARNES: The jury is still out on the viability. Is this something consumers are interested in in big numbers? Can it be done profitability from the manufacturers’ and the dealers’ standpoint? Pilots are done to learn what people might like, what may not work.

January 26, 2019 07:00 PM

Mercedes-Benz Dealer Board Chairman Greg Barnes is "cautiously, yet enthusiastically, optimistic" about 2019. The mixed emotions are fanned by offsetting factors.

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