Lithia plans buying spree to become $50 billion retailer by 2025

Bryan DeBoer and family — Bryan DeBoer went from being navigator for his family’s cross-country trip in 1978 with dad Sid, far right, at the wheel to driving Lithia’s efforts to dominate the U.S. auto retail industry.

Jackie Charniga

May 03, 2021 04:00 AM

In 1978, Oregon car dealer Sid DeBoer loaded his family into a motor home to travel the country for a year on a journey of self-discovery.

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