Retail

Lincoln confers with dealers, restarts program for standalone stores

Lincoln
The relaunched version of the Lincoln Commitment Program is more flexible on showroom size and reduces the margin awarded to dealers who separate their Lincoln and Ford stores.
August 26, 2019 04:00 AM

After extensive back-and-forth with its retail network, Lincoln has relaunched an initiative to persuade some U.S. dealers to build standalone showrooms, a move executives say is vital to improving the brand's sales and standing in the luxury market.

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