Ford updates floorplan assistance program based on dealer input

Starting July 1, Ford will give dealers an upfront credit worth 1 percent of the sticker price on most retail vehicles, with a few exceptions. (DAVID PHILLIPS)

June 19, 2024 03:37 PM

Ford Motor Co. is updating its dealership floorplan assistance program for the first time in more than two years, with new rules that could financially benefit retailers and encourage them to turn inventory faster.

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