Retail

Ford EV, ICE split will mean big changes for dealers

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Jim Farley: "This is not our only truck. We said very clearly we want to be the leader in electric pickup trucks." (Eric Perry Photography)
March 04, 2022 05:20 PM

DETROIT — Ford Motor Co. is asking its dealers to implement some of the most significant changes to their business in decades as it works to modernize its retail strategy and beat back threats from Tesla and electric vehicle startups that have championed direct-to-consumer sales.

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