Dealers appreciate Acura's responsiveness on pricing

AUTOMOTIVE NEWS: Is vehicle affordability a concern for Acura dealers? ALAN DIBRE: Vehicle affordability has been a concern for a few years now. Acura management and NDAB members took the initiative a few years back and reviewed vehicle pricing. We proposed a price reduction on the ILX which we felt needed to be adjusted to better compete in a challenged sedan segment. Acura management listened and announced on average a $3,000 price reduction when they launched the mid-model-changed 2019 ILX. We asked, and they came through. Dealers loved it.

January 26, 2019 07:00 PM

Acura management gets high marks for responding to the desires of its U.S. dealers, said Alan Dibre, chairman of the Acura National Dealer Advisory Board.

Featured Stories

Auto industry innovation shines through PACE Award and PACE Pilot finalists

Honda considers making 90% of U.S. sales locally by relocating Mexico, Canada production, report says

Mazda to ‘pause’ production of CX-50 for Canada amid tariff spat

Stellantis said to be closing in on new CEO with shortlist of five candidates

Latest News

Stellantis shareholders approve $26 million payout to ex-CEO Carlos Tavares despite protests

Groups, dealerships work to recruit more female service technicians

Mazda to ‘pause’ production of CX-50 for Canada amid tariff spat

Live updates on tariffs: Honda mulls moving production to U.S.

Staying current is easy with newsletters delivered straight to your inbox.

See More in Retail

Honda sued by Maryland dealership that claims Acura EV is a lemon

Average advertised price of vehicles back above $50,000 as tariff reality sets in, discounts wane

$218,000 Ferrari stolen by rogue shipper, lawsuit claims

Tariffs could push up new-vehicle prices, testing limits of affordability

Staying current is easy with newsletters delivered straight to your inbox.