Dealers appreciate Acura's responsiveness on pricing
AUTOMOTIVE NEWS: Is vehicle affordability a concern for Acura dealers? ALAN DIBRE: Vehicle affordability has been a concern for a few years now. Acura management and NDAB members took the initiative a few years back and reviewed vehicle pricing. We proposed a price reduction on the ILX which we felt needed to be adjusted to better compete in a challenged sedan segment. Acura management listened and announced on average a $3,000 price reduction when they launched the mid-model-changed 2019 ILX. We asked, and they came through. Dealers loved it.
