Retail

Casa de Cadillac keeps iconic status as brand image evolves

Evolving through the years: Casa de Cadillac as it was in 1959; during renovations, bottom left; and now. Dealer Howard Drake says he’s proud to maintain the character of his store while also making it “uniquely Cadillac.” (COURTESY OF THE LOS ANGELES CONSERVANCY)
February 24, 2020 05:00 AM

It's not nearly as big or world famous as the Hollywood sign about 10 miles away. But the eight-foot block "Cadillac" lettering along Ventura Boulevard in Los Angeles has been a landmark in its own right since 1949.

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