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BMW has a halo headache in the 8 Series

The 8 Series is positioned against the high-end Mercedes-Benz coupes and convertibles.
UK
By:
Urvaksh Karkaria
March 22, 2020 04:00 AM

For some of BMW's U.S. dealers, the brand's luxurious 8 Series coupe has turned from halo sports car to financial headache.

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