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Xpeng plans cheaper EV brand

Xpeng
An Xpeng store in Shanghai on Oct. 3, 2023. The EV maker is launching a new brand dedicated to creating "the first AI-assisted driving car for young people." (BLOOMBERG)
R
By:
Reuters
March 17, 2024 05:56 PM

BEIJING — Chinese electric-vehicle maker Xpeng announced plans to launch a cheaper brand, entering a highly competitive segment amid intense price competition in the EV industry.

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