Geely to launch Zeekr EV brand in Korea

Zeekr Korea — A Zeekr Co. 001 at Zhejiang Geely Holding Group Co.'s Zeekr Intelligent Factory in Ningbo, Zhejiang Province, China, on Feb. 22, 2023. (BLOOMBERG)

HK

By:

HEEJIN KIM

B

By:

Bloomberg

|

July 05, 2024 03:56 PM

Geely Automobile Holdings plans to introduce its first premium electric vehicle to South Korea as early as 2026, joining a wave of Chinese carmakers hoping to penetrate a market that’s largely still ruled by Hyundai Motor Co. and sister company Kia Corp.

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