China

Geely-backed Proton takes on Honda, Toyota in Southeast Asia

A Proton X70 at the company's headquarters in Subang Jaya, Malaysia, on Jan 20. (REUTERS)
LL
By:
LIZ LEE and KRISHNA N. DAS
R
By:
Reuters
|
January 29, 2020 07:20 PM

KUALA LUMPUR -- Li Chunrong was hired by Chinese automaker Geely to revive the fortunes of the Proton brand in Malaysia, and it took him two years to eclipse Japanese giants Honda and Toyota. Now he plans to take the fight across Southeast Asia and beyond.

Staying current is easy with newsletters delivered straight to your inbox.