BYD ratchets up brutal price war with fatter discounts on new EVs

BYD — A BYD Han electric sedan in an exhibition area at the company's headquarters in Shenzhen, China, on Jan. 15, 2024. (BLOOMBERG)

R

By:

Reuters

February 28, 2024 03:15 PM

BEIJING — Chinese electric vehicle giant BYD on Wednesday unveiled lower-priced versions of the latest Han sedan and Tang crossovers, deepening a protracted and brutal price war in the world's largest auto market with even larger discounts than those in 2023.

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