BYD bolsters Japan push with EV lineup, dealership network

BYD in Japan — A BYD Denza D9 minivan on display at the Japan Mobility Show in Tokyo on Oct. 25, 2023. (BLOOMBERG)

By:

Bloomberg

March 02, 2024 01:44 AM

BYD Co. will introduce a series of new models and expand its dealership network in Japan, where the Chinese electric vehicle giant has struggled to infiltrate a developed market saturated by hybrids and domestic brands.

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