BYD aims big in Japan, an auto powerhouse

A BYD Seal on display at the Tokyo Auto Salon in Chiba on Jan. 13, 2023. (BLOOMBERG)

By:

Reuters

January 31, 2023 03:28 PM

YOKOHAMA, Japan -- China's BYD Co. unveiled its first dealership in Japan on Tuesday, taking on one of the biggest challenges in its explosive global rise as it seeks to win over customers deeply loyal to their own auto industry.

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