Fewer than 40% of China’s car dealerships made money in 2024, trade group says

A BMW dealership in Shanghai is shown. More Chinese dealerships cite the deteriorating quality of sales leads and the high costs of engaging customers, which significantly added to operating expenses last year, a new survey shows. (YANG JIAN/AUTOMOTIVE NEWS)

March 20, 2025 01:37 PM

A protracted price war in the Chinese car market continues to wreak havoc on dealership finances and operations, according to a study by the China Automobile Dealers Association.

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