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Cars & Concepts

Tesla wants to challenge Detroit with electric pickup

Pickup loyalty
Tesla wants to compete against pickups with some of the most loyal customers in the U.S. auto industry. (BLOOMBERG)
BK
By:
BEN KLAYMAN
R
By:
Reuters
|
November 21, 2019 12:31 PM

Tesla Inc. CEO Elon Musk has talked for years about building an electric pickup that would threaten the heart of the Detroit automakers' profits, and on Thursday he will finally take the wraps off the so-called cyberpunk truck.

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