Cars & Concepts

Hyundai used New York to illustrate its product path forward

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Genesis showed an electric GV60 Magma concept. Magma is a new subbrand of high-powered vehicles. (BLOOMBERG)
March 30, 2024 04:00 AM

NEW YORK — At a time when some automakers are rethinking product strategies, Hyundai Motor Group is gaining momentum in the U.S. with new vehicles for its Hyundai, Genesis and Kia brands, and big investments that will strengthen its position as a leading electric vehicle maker.

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