Cadillac attorney Newell Wright on Aug. 18, 1905, filed a trademark application for the company's crest, based on the family arms of French explorer Antoine de la Mothe Cadillac, the minor aristocrat who founded Detroit in 1701.
Cadillac attorney Newell Wright on Aug. 18, 1905, filed a trademark application for the company's crest, based on the family arms of French explorer Antoine de la Mothe Cadillac, the minor aristocrat who founded Detroit in 1701.