It was always going to be close, but late fourth-quarter heroics allowed BMW to edge out Lexus to retain the U.S. luxury sales crown for 2024, despite a costly recall and stop sale earlier in the year that briefly put Lexus in the lead.
It was always going to be close, but late fourth-quarter heroics allowed BMW to edge out Lexus to retain the U.S. luxury sales crown for 2024, despite a costly recall and stop sale earlier in the year that briefly put Lexus in the lead.