2024 Retail 40 Under 40

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Name
Rachel Van Hart, 38
Fixed operations director
BRANDON HONDA

It’s hard to miss the 20-by-23-inch piece of easel paper that hangs prominently in a window in Rachel Van Hart’s office at Brandon Honda in Tampa, Fla. It displays a thought-provoking quote: “The most dangerous phrase in the language is we’ve always done it this way!”

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