2020 Retail 40 Under 40

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Name
Christa Collins, 37
Service manager
PLANET SUBARU

Planet Subaru in Hanover, Mass., like most other dealerships, never has an easy time filling open positions for technicians. Jeff Morrill, co-founder of the store, knows traditional ways of recruiting technicians — poaching them from other dealerships, promoting from within, etc. — won’t be enough to solve the problem. His approach, actively recruiting and promoting women for fixed ops jobs, is how Christa Collins, his service manager, saw her own career path take an unexpected turn.

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