Ford's Marin Gjaja: Dispelling EV misperceptions is key

2024 Automotive News Congress — Automotive News Executive Editor Jamie Butters, left, speaks with Marin Gjaja, COO of Ford Model e, on Sept. 24 at the Automotive News Congress in Pontiac, Mich. Gjaja said Ford is working with dealers to educate customers by using tools such as Ford University, an artificial intelligence-powered digital training program. (TAPSNAP DETROIT AND RAJ MEHTA PHOTOGRAPHY)

September 24, 2024 06:41 PM

DETROIT — One of the key challenges to turning around Ford Motor Co.'s money-losing electric vehicle business is combating misperceptions and misinformation from customers, one of the automaker's top executives said.

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