Auto industry aims for digital experience as easy as smartphones, streaming services
From left, Bosch's Stefan Buerkle, Intel Automotive's Rebeca Delgado, Steve Downing of Gentex, GM's Achim Pantfoerder and Alex Purdy from Ford discuss software-defined vehicles at the Automotive News Congress in Pontiac, Mich., Sept. 24 (PAIGE HODDER)
