Auto industry aims for digital experience as easy as smartphones, streaming services

From left, Bosch's Stefan Buerkle, Intel Automotive's Rebeca Delgado, Steve Downing of Gentex, GM's Achim Pantfoerder and Alex Purdy from Ford discuss software-defined vehicles at the Automotive News Congress in Pontiac, Mich., Sept. 24 (PAIGE HODDER)

September 24, 2024 08:16 PM

DETROIT — The auto industry wants to match the customer experience Apple has achieved with its iPhone and that Netflix reached with its 24/7 streaming services.

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Auto industry aims for digital experience as easy as smartphones, streaming services

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