Retail

The marketing fallout of autonomous vehicles

Gerald Schorin has written executive speeches and marketing programs for Cadillac, Oldsmobile, Pontiac, Ford Division, Lincoln-Mercury, Jaguar and numerous others. He was formerly associate professor of advertising at Michigan State University and has worked as an ad agency creative director and chief marketing officer.
GS
By:
Gerald Schorin
December 03, 2018 05:00 AM

Auto industry analysts from Bob Lutz to the consulting firm McKinsey foresee a decline in private auto sales in the approaching autonomous vehicle era. Lutz predicts the fun will go out of vehicle ownership, which raises a question for the marketers who sell the sizzle — a question of survival.

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